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  E-mail Message: I thought you might be interested in this item at http://cornell.worldcat.org/oclc/788290096 Title: Wild company : the untold story of Banana Republic Author: Mel Ziegler; Patricia Ziegler Publisher: New York, NY : Simon & Schuster, ©2012. ISBN/ISSN: 9781451683486 1451683480 9781451683509 1451683502 9781451683516 1451683510 OCLC:788290096

  
  

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• Ziegler, Mel.
• Ziegler, Patricia.
• Banana Republic Travel and Safari Company.
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Wild company : the untold story of Banana Republic

Author:	Mel Ziegler; Patricia Ziegler
Publisher:	New York, NY : Simon & Schuster, ©2012.
Edition/Format:	Book : English
Summary:	Traces Banana Republic's beginnings and rise to becoming an international retailer, describing how the founders applied imagination while upending business conventions to develop original merchandise and marketing innovations.