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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Gerard Bodeker; Marc Cohen, Ph. D. |
| ISBN: | 9780750684644 075068464X |
| OCLC Number: | 213382599 |
| Description: | xxvi, 466 p. : ill. ; 24 cm. |
| Contents: | PART 1: Planning. Spas, wellness and human evolution / Marc Cohen -- American and European spa / Mary Tabbachi -- The spa industry in Asia / Michael Loh -- Spa industry benchmarking / Julie Garrow -- Trends in the global spa industry / Susie Ellis -- -- PART 2 : Profit. Business plans for 'state of the art' spas / Andrew Gibson -- Spa feasibility: steps and processes / Richard Dusseau and Mathew W. Brennan -- Spa design, development and construction / Seán O'Connor -- SPA chain operations: the experience of the Mandara Group, a division of Steiner Leisure Limited / Jeff Matthews and Donna Wells -- The emergence of a new global luxury business model: a case study of the spa at the Mandarin Oriental / Ingo Schweder -- -- PART 3 : Product. Branding and spas / Samantha Foster -- Spa retail / Mark Wuttke and Marc Cohen -- Product development / Geraldine Howard and Guy Vincent -- Wellness technologies and related products / Marc Cohen -- Spa marketing / Pete Ellis -- -- PART 4 : Planet. Built environment-spa design / Peter Remedios -- Environmental responsibility in the spa industry: a business perspective / Russell Arthur Smith -- Environmental and social benchmarking / Melinda Watt and Ben Bayada -- Water requirements, water quality and related technologies / Daryl P. Stevens and David Cunliffe -- Spas and sustainability / Marc Cohen and Sonu Shivdasani -- -- PART 5 : People. Spas and the future leadership climate / Anna Bjurstam and Marc Cohen -- Human resource management in spas: staff recruitment, retention and remuneration / Marc Cohen and Daniella Russell -- Spa-related education and training / Dieter Buchner, Alison Snelling and Marc Cohen -- Traditional knowledge and spas / Gerard Bodeker and Gemma Burford -- Ethics and values / Gerard Bodeker.. |
| Responsibility: | [edited by] Marc Cohen and Gerard Bodeker. |
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