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Transforming big pharma : assessing the strategic alternatives

Author: John Ansell
Publisher: Farnham, Surrey ; Burlington, Vermont : Gower Publishing Limited, [2013]
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:

Transforming Big Pharma addresses critically how strategy works in the pharmaceutical industry. John Ansell assesses the wide range of alternative strategies big pharma has been attempting in order  Read more...

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Details

Document Type: Book
All Authors / Contributors: John Ansell
ISBN: 9781409448273 1409448274 1409448282 9781409448280 1472403649 9781472403643
OCLC Number: 828682598
Description: xvi, 265 pages ; 25 cm.
Contents: Contents: Foreword; Part I How Pharma Differs - and Why This Is Important: How pharma differs; The consequences of extended timescales; The barriers to getting in and out of pharmaceuticals. Part II Assessing Management Concepts: Assessing the value of concepts from outside the pharmaceutical industry; When gurus get it wrong; In search of the perfect organisation. Part III Big Pharma's Strategic Options: Focussing down and diversification; Diversification: ebbs and flows in enthusiasms; Mergers and de-mergers. Part IV Where Will New Products Come From?: Emerging countries - opportunities in perspective; Interlude - what can we learn from Japan?; Prospects for emerging countries; The USA - by no means past its peak. Part V Prospects for New Products: Projecting new product quantity; Trends in attrition rates; Trends in new product quality; Projects and conclusions. Part VI Getting a True Fix on Prospects: Underestimating potential - a common feature of pharmaceutical forecasting; Probing profitability estimates. Part VII Conclusions and Summary: Assessing the transformative powers of strategies; Transforming Big Pharma in a nutshell; Appendix; References; Index.
Responsibility: by John Ansell.
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