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Transforming big pharma : assessing the strategic alternatives

Author: John Ansell
Publisher: Farnham, Surrey ; Burlington, Vermont : Gower Publishing Limited, [2013]
Edition/Format:   Book : EnglishView all editions and formats

Transforming Big Pharma addresses critically how strategy works in the pharmaceutical industry. John Ansell assesses the wide range of alternative strategies big pharma has been attempting in order  Read more...

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Document Type: Book
All Authors / Contributors: John Ansell
ISBN: 9781409448273 1409448274 1409448282 9781409448280 1472403649 9781472403643
OCLC Number: 828682598
Description: xvi, 265 pages ; 25 cm.
Contents: Contents: Foreword; Part I How Pharma Differs - and Why This Is Important: How pharma differs; The consequences of extended timescales; The barriers to getting in and out of pharmaceuticals. Part II Assessing Management Concepts: Assessing the value of concepts from outside the pharmaceutical industry; When gurus get it wrong; In search of the perfect organisation. Part III Big Pharma's Strategic Options: Focussing down and diversification; Diversification: ebbs and flows in enthusiasms; Mergers and de-mergers. Part IV Where Will New Products Come From?: Emerging countries - opportunities in perspective; Interlude - what can we learn from Japan?; Prospects for emerging countries; The USA - by no means past its peak. Part V Prospects for New Products: Projecting new product quantity; Trends in attrition rates; Trends in new product quality; Projects and conclusions. Part VI Getting a True Fix on Prospects: Underestimating potential - a common feature of pharmaceutical forecasting; Probing profitability estimates. Part VII Conclusions and Summary: Assessing the transformative powers of strategies; Transforming Big Pharma in a nutshell; Appendix; References; Index.
Responsibility: by John Ansell.
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