skip to content
Strategic customer management : integrating relationship marketing and CRM Preview this item
ClosePreview this item

Strategic customer management : integrating relationship marketing and CRM

Author: Adrian Payne; Pennie Frow
Publisher: Cambridge : Cambridge University Press, 2013.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"--
Getting this item's online copy... Getting this item's online copy...

Find a copy in the library

Getting this item's location and availability... Getting this item's location and availability...

WorldCat

Find it in libraries globally
Worldwide libraries own this item

Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Adrian Payne; Pennie Frow
ISBN: 9781107014961 1107014964 9781107649224 1107649226
OCLC Number: 811337469
Description: xvi, 529 pages : illustrations ; 26 cm
Contents: Introduction --
Relationship marketing --
Customer relationship management: Key processes --
Strategic customer management implementation.
Responsibility: Adrian Payne, Pennie Frow.

Abstract:

The first textbook to integrate relationship marketing and CRM. Case studies from around the world connect theory with global practice.  Read more...
Retrieving notes about this item Retrieving notes about this item

Reviews

Editorial reviews

Publisher Synopsis

'Adrian Payne and Pennie Frow have written the best guide to understanding customer relationship management strategy. They have provided an excellent framework and illustrate it with a rich set of Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.