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  E-mail Message: I thought you might be interested in this item at http://cornell.worldcat.org/oclc/482560772 Title: Smart pricing : how Google, Priceline, and leading businesses use pricing innovation for profitability Author: Jagmohan Singh Raju; Z John Zhang Publisher: Upper Saddle River, N.J. : Wharton School Pub. ; Pearson Education, ©2010. ISBN/ISSN: 9780131494183 013149418X OCLC:482560772

  
  

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Smart pricing : how Google, Priceline, and leading businesses use pricing innovation for profitability

Author:	Jagmohan Singh Raju; Z John Zhang
Publisher:	Upper Saddle River, N.J. : Wharton School Pub. ; Pearson Education, ©2010.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	This book introduces to marketing and product executives, along with corporate strategists, many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will discover resturants where customers set the price... learn how Google and other high-tech firms have used pricing to remake whole industries... and understand how executives in China successfully start and fight price wars to conquer new markets. -- Book Jacket  Read more...