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Reverse innovation : create far from home, win everywhere

Author: Vijay Govindarajan; Chris Trimble
Publisher: Boston : Harvard Business Press, 2012.
Edition/Format:   Book : English
"The popular HBR article "How GE is Disrupting Itself" by GE's CEO Jeffrey Immelt, Vijay Govindarajan, and Chris Trimble first coined the term reverse innovation, using it to describe GE's new approach to global strategy. GE, like most multinationals, follows a strategy of developing products at home and then adapting them for other markets around the world. But as growth accelerates in emerging markets and slows in  Read more...
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Vijay Govindarajan; Chris Trimble
ISBN: 9781422157640 1422157644
OCLC Number: 744289964
Description: xv, 229 pages : illustrations ; 24 cm
Contents: Part 1: The reverse innovation challenge ; The future is far from home ; The five paths of reverse innovation ; Changing the mind-set ; Changing the management model --
Part 2: Reverse innovation in action ; Logitech, and the mouse that roared ; Procter & Gamble, innovating the "un-P & G" way ; EMC Corporation, planting seeds ; Deer & Company plows under the past ; How Harman changed its engineering culture ; GE healthcare in the heart of India ; PepsiCo's brand-new bag ; Partners in health's radical model for care ; A call to action.
Responsibility: Vijay Govindarajan, Chris Trimble ; [foreword by] Indra K. Nooyi.


Offers an important step for companies looking to derive long-term value from emerging markets. This book also offers a glimpse at strategies from some of the world's leading companies - from EMC and  Read more...
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Named a Best Business Book for 2012 in strategy+business magazine "Whether you are an executive of a global company or you are simply interested in innovation among cultural differences, creativity, Read more...

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