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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Elena Simakova |
| ISBN: | 9780415624770 0415624770 9780203102039 0203102037 |
| OCLC Number: | 778425066 |
| Description: | xvi, 185 p. ; 24 cm. |
| Contents: | The "market turn" in science and technology studies -- Marketing technologies : in theory, and in practice -- Inside corporations : an ethnographic approach -- Becoming a neophyte marketer -- Marketing texts as discursive objects, or do texts speak for themselves? -- "Softly, softly" tagging the world -- RFID "theatre of the proof" -- Concluding remarks. |
| Series Title: | Routledge studies in innovation, organization and technology, 25. |
| Responsibility: | Elena Simakova. |
| More information: |
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Publisher Synopsis
'Simakova has produced an absolutely excellent, theoretically sophisticated, empirically rich account of the production of emerging technologies. It is a fascinating read for those interested in organizational ethnography, marketing practice and critical marketing studies. I cannot recommend it highly enough.' Professor Mark Tadajewski, Durham University, UK Read more...
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