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Marketing technologies : corporate cultures and technological change
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Marketing technologies : corporate cultures and technological change

Author: Elena Simakova
Publisher: New York, NY : Routledge, 2013.
Series: Routledge studies in innovation, organization and technology, 25.
Edition/Format:   Book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Elena Simakova
ISBN: 9780415624770 0415624770 9780203102039 0203102037
OCLC Number: 778425066
Description: xvi, 185 p. ; 24 cm.
Contents: The "market turn" in science and technology studies --
Marketing technologies : in theory, and in practice --
Inside corporations : an ethnographic approach --
Becoming a neophyte marketer --
Marketing texts as discursive objects, or do texts speak for themselves? --
"Softly, softly" tagging the world --
RFID "theatre of the proof" --
Concluding remarks.
Series Title: Routledge studies in innovation, organization and technology, 25.
Responsibility: Elena Simakova.
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'Simakova has produced an absolutely excellent, theoretically sophisticated, empirically rich account of the production of emerging technologies. It is a fascinating read for those interested in Read more...

 
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