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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Jonas Hoffmann; Ivan Coste-Manière |
| ISBN: | 9781137287380 1137287381 |
| OCLC Number: | 805043408 |
| Description: | xii, 263 pages : illustrations ; 24 cm |
| Contents: | Machine generated contents note: 1.On Luxury Strategizing / Jonas Hoffmann -- 2.Paths For The Emergence Of Global Chinese Luxury Brands / Betina Hoffmann -- 3.Luxo Brasil And Osklen's New Luxury / Jonas Hoffmann -- 4.Uber Luxury: For Billionaires Only / Alessandro Quintavalle -- 5.Occupation Fashion Blogging: Relation Between Blogs And Luxury Fashion Brands / Rasa Stankeviciute -- 6.Engaging With The Luxury Consumer In China / Katrina Panchout -- 7.Luxury And Arts In China: The Island6 Case / Camille Jaganathen -- 8.Luxury Shopping Places In China / Joanna Chen -- 9.Perspectives On Luxury Operations In China / Francesco Giliberti Birindelli -- 10.Luxury Consumer Tribes In Asia: Insights From South Korea / Tae Youn Kim -- 11.Luxury In Russia And In Countries Of Eastern Europe / Laurent Lecamp -- 12.Luxury In India: Seduction By Hypnotic Subtlety / Sandeep Vij -- 13.Polo As A Vehicle For Communicating Luxury / Cedric Laforge -- 14.Mimesis And The Nexus Of Luxury Industry In India / Mukta Ramchandani -- 15.Tesla Motors, The Reinvention Of The Luxury Sports Car Industry / Daniela Milosheska -- 16.Why Buy Luxury? Insights From Consumer Research / Maureen Morrin -- 17.Elie Saab: Strategic Presence In The Digital Luxury Space / Rasa Stankeviciute. |
| Responsibility: | edited by Jonas Hoffmann, Associate Professor of Marketing, SKEMA Business School, France and Ivan Coste-Manière, Professor of Marketing, SKEMA Business School, France. |
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