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Global Latinas : Latin America's emerging multinationals

Author: Lourdes Casanova
Publisher: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2009.
Series: INSEAD business press.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:

Foreign Direct Investment from emerging economies reached $130 billion in 2005, the highest level ever recorded. The number of multinationals from emerging economies in the global Fortune 500 has  Read more...

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Details

Document Type: Book
All Authors / Contributors: Lourdes Casanova
ISBN: 9780230219960 0230219969
OCLC Number: 237885686
Description: xiv, 221 p. : ill. ; 24 cm.
Contents: Leaders of global Latinas - long-term planners and flexible visionaries --
Brazil's 'national champions' - beyond privatization --
Mexico's global Latinas - betting on the US? --
Business model innovation in Latin America - making the unusual usual --
Latin America as a brand - hard sell and soft sell --
Asia's challenge to Latin America - cooperation and competition --
From global Latina to corporate citizen - is inequality a business issue?
Series Title: INSEAD business press.
Responsibility: Lourdes Casanova.
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'We have to start a new discourse, a new dream, in which Latin America overcomes its challenges, and become a leading actor of the economy, the arts and sciences overall. We see Lourdes, not as a Read more...

 
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