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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Kenneth C Laudon; Carol Guercio Traver |
| ISBN: | 9780138018818 0138018812 9780273761297 0273761293 |
| OCLC Number: | 775100118 |
| Description: | xxxviii, 813, [15], [39], [1] p. : ill. (some col.) ; 27 cm. |
| Contents: | Part 1: Introduction to E-Commerce Chapter 1: The Revolution is Just Beginning Chapter 2: E-Commerce Business Models and Concepts Part 2: Technology Infrastructure for E-commerce Chapter 3: E-Commerce Infrastructure: The Internet, Web, and Mobile Platform Chapter 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps Chapter 5: E-Commerce Security and Payment Systems Part 3: Business Concepts and Social Issues Chapter 6: E-Commerce Marketing Concepts: Social, Mobile, and Local Chapter 7: E-Commerce Marketing Communications Chapter 8: Ethical, Social, and Political Issues in E-Commerce Part 4: E-Commerce in Action Chapter 9: Online Retail and Services Chapter 10: Online Content and Media Chapter 11: Social Networks, Auctions, and Portals Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce |
| Responsibility: | Kenneth C. Laudon, Carol Guercio Traver. |
| More information: |
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