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  E-mail Message: I thought you might be interested in this item at http://cornell.worldcat.org/oclc/788247460 Title: Designing brand identity : an essential guide for the whole branding team Author: Alina Wheeler Publisher: Hoboken, N.J. : John Wiley & Sons, ©2013. ISBN/ISSN: 9781118099209 1118099206 OCLC:788247460

  
  

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Designing brand identity : an essential guide for the whole branding team

Author:	Alina Wheeler
Publisher:	Hoboken, N.J. : John Wiley & Sons, ©2013.
Edition/Format:	Book : English : 4th edView all editions and formats
Summary:	Who are you? Who needs to know? Why should they care? Whether the goal is to revitalize an existing brand or launch a new one, this work offers a universal five-phase process for amplifying differentiation, fueling recognition, and building brand champions. It is a revised new edition of a toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, from design development through brand standards, and from launch to governance, this book offers brand managers, marketers, and designers a way to create and implement effective brand identity. It brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, and virtual brands as well as emerging tools such as apps and video. Including more than 35 percent new material, it is enriched by 30 new case studies showcasing global best practices and successful world-class brands from IBM to Starbucks to Santos Brasil. In this book the author shows how to use her process to achieve brand clarity, revitalize brands, and re-energize collaborators.  Read more...