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Creating new markets in the digital economy : value and worth Preview this item
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Creating new markets in the digital economy : value and worth

Author: Irene C L Ng
Publisher: New York : Cambridge University Press, [2014]
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:

Provides practical advice to help readers innovate and identify new business models, products and services within the connected digital economy.

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Details

Document Type: Book
All Authors / Contributors: Irene C L Ng
ISBN: 9781107049352 1107049350 9781107627420 1107627427
OCLC Number: 854541686
Description: xx, 238 pages ; 23 cm
Contents: Preface; 1. Introduction and impact of digitisation on markets; 2. Back to basics - what is value?; 3. Value and context; 4. Lifting the lid off context: the contextual experience; 5. Value and exchange; 6. Rise of the digital economy; 7. Back to basics in value creation - a theory of latent demand; 8. Value propositions and new business models; 9. Creating viability and worth; 10. Markets, digital labour and new economic models; Postscript; Bibliography; Index.
Responsibility: Irene C.L. Ng.
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'In Creating New Markets in the Digital Economy, Professor Ng skilfully makes the extremely difficult topics of 'value' and its creation accessible to the novice reader while, at the same time, Read more...

 
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