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Corporate discourse

Author: Ruth Breeze
Publisher: London : Bloomsbury Academic, An imprint of Bloomsbury Publishing Plc, 2013.
Series: Bloomsbury discourse series.
Edition/Format:   Book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Ruth Breeze
ISBN: 9781441127181 1441127186 9781441177537 1441177531
DOI: CBID168985
OCLC Number: 830837491
Description: vi, 209 pages ; 24 cm.
Contents: Introduction 1. The Corporation and its Stakeholders: Identity, Action, Interaction 2. Approaches to Corporate Discourse 3. Communicating with Employees 4. Communicating with Investors 5. Communicating with the World: Advertising Discourses 6. Communicating with the World: Websites, Reviews, Sponsorship 7. Interpreting Corporate Discourse Bibliography Index
Series Title: Bloomsbury discourse series.
Responsibility: Ruth Breeze.
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As an experienced ESP-teacher, Ruth Breeze manages to offer an excellent and broad introduction to corporate discourse, extremely useful for undergraduate students in business communication. Her Read more...

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