skip to content
Branding the nation : the global business of national identity Preview this item
ClosePreview this item

Branding the nation : the global business of national identity

Author: Melissa Aronczyk
Publisher: Oxford ; New York : Oxford University Press, [2013] ©2013
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:

What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical  Read more...

Getting this item's online copy... Getting this item's online copy...

Find a copy in the library

Getting this item's location and availability... Getting this item's location and availability...

WorldCat

Find it in libraries globally
Worldwide libraries own this item

Details

Document Type: Book
All Authors / Contributors: Melissa Aronczyk
ISBN: 9780199752164 0199752168 9780199752171 0199752176
OCLC Number: 828193672
Description: xiii, 226 pages : illustrations ; 24 cm
Contents: List of illustrations --
Acknowledgements --
Introduction: there must certainly be some such place --
Nation and brand : keywords for the twenty-first century --
The new and improved nation : how culture became competitive --
Living the brand : the identity strategies of nation branding consultants --
Creative tension, normal nation : branding national identity in Poland --
From bland to brand : transforming Canadian culture --
Trading spaces : the world tour --
Conclusion: variable utopias --
List of references --
Notes --
Index.
Responsibility: Melissa Aronczyk.
Retrieving notes about this item Retrieving notes about this item

Reviews

Editorial reviews

Publisher Synopsis

...her [Aronczyk's] book offers a different perspective to much of the literature on this subject, and focuses on the impact of branding on national identity and nationalism. Rula Al-Abdulrazak is Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.