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A bigger prize : how we can do better than the competition

Author: Margaret Heffernan
Publisher: New York : PublicAffairs, [2014]
Edition/Format:   Print book : English : First editionView all editions and formats
Database:WorldCat
Summary:
"Competition has run amok. Social Darwinism, survival of the fittest, is crudely understood as justifying a winner-takes-all culture. If you want get into the best school, land the right job, buy the cool dress, find the perfect partner, be made for life, you have tread underfoot any and all your rivals. Competition has become a simplistic zero-sum game, played without any enjoyment at all. In this book, Margaret
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Details

Document Type: Book
All Authors / Contributors: Margaret Heffernan
ISBN: 9781610392914 1610392914
OCLC Number: 863044217
Description: xiv, 391 pages ; 25 cm
Responsibility: Margaret Heffernan.

Abstract:

Leading business strategist and former CEO Margaret Heffernan draws lessons from long-successful companies to dispel the myth that competition has to be a zero-sum game, and shows corporations,  Read more...
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"Heffernan systematically deconstructs the social myths associated with hypercompetitiveness while providing a formidable case about how counterproductive, and even perverse, it can be...[She] Read more...

 
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