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Applied conjoint analysis

Author: Vithala R Rao
Publisher: Heidelberg ; New York : Springer, [2014]
Edition/Format:   Print book : EnglishView all editions and formats

Applied Conjoint Analysis

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Document Type: Book
All Authors / Contributors: Vithala R Rao
ISBN: 9783540877523 3540877525
OCLC Number: 832611082
Description: xv, 389 pages : illustrations ; 25 cm
Contents: Chapter1-Problem Setting.- Chapter 2 Theory and Design of Conjoint Studies (Ratings Based Methods).- Chapter 3 Analysis and Utilization of Conjoint Data (Ratings Based Methods).- Chapter 4 Choice Based Conjoint Studies: Design and Analysis.- Chapter 5 Methods for a Large Number of Attributes.- Chapter 6 Applications for Products and Service Design and Product Line Decisions.- Chapter 7 Applications for Product Positioning and Market Segmentation.- Chapter 8 Applications for Pricing Decisions.- Chapter 9 Applications to a Miscellany of Marketing Problems.- Chapter 10 Recent Developments and Future Outlook.
Responsibility: Vithala R. Rao.
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