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  E-mail Message: I thought you might be interested in this item at http://cornell.worldcat.org/oclc/764357629 Title: Advertising and anthropology : ethnographic practice and cultural perspectives Author: Timothy de Waal Malefyt; Robert J Morais Publisher: London : Berg Publishers, 2012. ISBN/ISSN: 9780857852021 0857852027 9780857852014 0857852019 OCLC:764357629

  
  

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Subjects

• Advertising -- Social aspects.
• Anthropology.
• Marketing research.
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Advertising and anthropology : ethnographic practice and cultural perspectives

Author:	Timothy de Waal Malefyt; Robert J Morais
Publisher:	London : Berg Publishers, 2012.
Edition/Format:	Book : English : English editionView all editions and formats
Summary:	"Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design"--  Read more...